always sucks. It hurts.
It actually hurts less to fail a different way: fail to try. It's less public, it's understandable, and it's justifiable ten thousand different ways.
Of course, failing to try leads to a different type of pain. Less sharp, less likely to lash out and hurt you...but it's chronic, and self-perpetuating.
Because when you don't take the shot, you're less likely to next time.